Media Forms
What techniques are used within this trailer to gain and keep the viewers attention?
The advert uses sex appeal to gain and keep the viewers attention as the advert shows 7 seductive angels falling from heaven, each tip toeing as they walk to represent that there superior and also elegant, this gains/keeps the viewers attention as sex is one of the most basic human needs (Maslow’s hierarchy of needs) and is also one of the most tool, also voyeurism is a technique used to gain and keep the viewers attention as the men all stop and stare at these women as they descend upon the man, this gains/keeps the viewers attention as it leaves them wanting to see more as the advert continues.
The advert also uses intertexual references as at the end of the advert it mentions that “even angels will fall” implying that if you were this deodorant you will have girl falling for you, even angels, this technique can also be seen as a reward as the reward from buying this will be that girls will fall for you where as if you wear normal deodorant it will have no effect on the opposite gender. Sound is a key part of gaining and keeping the viewers attention within this advert as it links with the angel as the soundtrack played is quite heavenly in the sense that it uses a choir, also the soundtrack that has been used implies that it is like the voices of the angels as it says “sexy boy” as the angels approach the man.
The mind blowing cinematography and editing within the advert gain/keep the attention of the viewers as the beginning of the advert where the angels fall immediately grab the attention of the viewers, also they are left wanting to see more as the editing makes the women look even more beautiful as the soundtrack alone enhances their appearance due to the harmony type soundtrack, also the use of showing the product towards the end of advertisements keeps the audience engaged with the advertisement and may persuade some people to buy the product.
Media Representations
How are Males/Females represented in this advert?
In this advert Males are represented as superior/dominant as the advert shows angels falling from heaven to approach this man making him superior, also it conveys males in a different way also as the advert shows men stopping in the streets and staring at these women (voyeurism), showing men in a bad light as they are seen as perv’s
In contrast in this advert women are represented as angels as the advert shows this with their beautiful looks and their elegant walk, a. However they are shown also in a bad light and can be seen as weak as they fall from heaven to surround the guy. This can be contradictory as angels are seen Gods decedents/messengers so the advert could have some ethical issues about it as people can see it in a different way, in the sense that God has sent the angels down from heaven to do this. Also represented as sex symbols
On the basis of this advert, What target audience would be attracted to this advert
On the basis of this advert the target audience that would be attract to this advert would be young/middle aged men, purely because the man within the trailer is young himself and so are the women, therefore attracting a young audience. The Demographics being C1, C2 D, E it would attract this type of audience as they are working class/unemployed (young adults) where sex and girls are the number 1 thing on their mind, therefore appealing to them as the advert shows this by using male gaze, therefore the advert wouldn’t really appeal to upper class members as they wouldn’t really care about the sex appeal behind the deodorant.
Also on the basis of this advert, young male adults would be attracted as the meaning behind the deodorant would attract them as they want to be like the man seen in the advert where women fall to his feet because of this deodorant. Due to it being a men’s deodorant as seen in the advert it would target a male audience due to it attracting the opposite sex.
Media Institutions
What is communicated in the advert about the lynx brand and the experience it offers?
The advert conveys the lynx brand and the experience it offers to be wild and sexual as the advert shows this through the continuous sex appeal within the advert, the experience the deodorant offers is that it’s a “chick magnet” where by wearing it gives the chance to experience new things and have girls surrounding you. The smashing of the halos, which suggests these angels are willing to give up heaven purely to be with this great smelling man, also shows the experience it offers. This builds on previous Lynx ads that suggest those who use Lynx will attract beautiful women. The advert also communicates that any man, whether he is fat, thin, rich or poor could get a beautiful woman by wearing lynx as the second part of the advert shows.
The last scene is the man in his room with no top on spraying lynx onto himself, as he is spraying you hear a bang on the roof and a feather falls down. The lynx spray comes onto the screen and a voiceover says "New lynx excite, even angels will fall." Which reinforces my point about the advert suggesting that the product is good enough to attract angels.
